Event Marketer

We’re a team that says “yes”. Because “can’t be done” just isn’t part of our vocabulary. We’re not afraid of your big ideas. We’re all about them. Some would describe us as relentless. We’d say we simply rise to the occasion. That nothing is impossible. That there’s always a way. That we can figure it […]

CAMPAIGN: Netflix FYSEE CLIENT: Netflix AGENCY: Sparks “For Your Consideration” (FYC) campaigns are a significant part of the Emmy season. They are marketing efforts undertaken by television studios, networks, and producers to promote their shows, episodes, and talent to the Television Academy (Guild) voting members for Emmy Award nominations and wins. FYC campaigns include a […]

Exactly 25 years ago Innovative Group’s President, Barry Kates, set out on a journey to create an experiential marketing agency committed to bringing brands to life through memorable experiences. “In celebration of our 25-year anniversary we are honored to have made Event Marketers’ 2024 Top 100 Agency It List and are proud of our ability […]

SERVICING SAN FRANCISCO AND BEYOND Red Velvet is a full-service experiential activations and events agency HQ’d in Austin, Texas and servicing all corners of the globe. We set the bar for live experiences with a consistently strategic, unparalleled attention-to-detail for brands on the cusp of disruption. See how we make the impossible possible at WeAreREDVELVET.com […]

CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But in early 2024, they changed the coffee game entirely with a cold foam topper that doubles as a […]