Event Marketer

Event Marketer magazine was founded in 2002 to serve the information needs of strategic brand-side event marketers and agency executives across the spectrum of face-to-face marketing.
  • 2024 It List: Inside Red Velvet

    SERVICING SAN FRANCISCO AND BEYOND Red Velvet is a full-service experiential activations and events agency HQ’d in Austin, Texas and servicing all corners of the globe. We set the bar for live experiences with a consistently strategic, unparalleled attention-to-detail for brands on the cusp of disruption. See how we make the impossible possible at WeAreREDVELVET.com […]

  • 2024 It List: Inside INCA Productions

    A GLOBAL, FULL SERVICE AGENCY. CREATING EXTRAORDINARY EXPERIENCES. FROM IDEATION, TO ACTIVATION, TO AMPLIFICATION. Scan to see more INCA experiences:   CONTACT INFORMATION: AMANDA GARRETT DIRECTOR OF GROWTH AMANDAGARRETT@INCAPRODUCTIONS.COM INCAPRODUCTIONS.COM

  • 2024 It List: Inspira Marketing Case Study

    CAMPAIGN: International Delight Cold Foam House CLIENT: Danone – International Delight AGENCY: Inspira Marketing Group THE CHALLENGE International Delight has long been known for bringing the flavor to coffee moments with their robust lineup of creamers. But in early 2024, they changed the coffee game entirely with a cold foam topper that doubles as a […]

  • Lessons in Longevity: Agency EA Reveals Five Business Insights from the Past 25 Years

    From surprising Oprah’s audience with a trip to Australia to launching the Samsung Galaxy Fold at Unpacked, our journey from a two-person event production company to a 100+ person, employee-owned, global experiential agency has been a hell of a ride—one that I’ve had the pleasure (and sometimes pain) of being on for over half of its existence. Reflecting on the last 25 years, here are some lessons that have shaped Agency EA’s culture and grown our strong client relationships.

  • Creativity Under Compressed Timelines

    Pro tips on combating tight timelines, creating frictionless brand experiences, tapping into AI and working smarter Creativity and innovation are the hallmarks of the experiential marketing industry but event teams are more challenged than ever to continue raising the bar with less. Indeed, less time, fewer resources and persistent logistical challenges seem to be the […]