Youth Marketing: Publisher Puts Purple Porta-potty On The Road - Event Marketer

Youth Marketing: Publisher Puts Purple Porta-potty On The Road

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In lieu of the standard author’s book tour Scholastic is taking a themed environment on the road to celebrate the release of the latest installment of the popular Captain Underpants children’s book series. The tour hits bookstores schools libraries and book fairs through the end of October.
 
The Captain Underpants Purple Porta-potty Tour’s big draw is a 7-foot-tall likeness of the time-traveling purple potty crafted out of wood foam board with sculpted lights and side pipes. Kids can get photos taken inside the structure wearing Captain Underpants’ trademark cape; they also can take part in a Captain Underpants dance contest and try to squeeze into a giant pair of underwear with friends. The tour kicks off Sept. 29 in New York City. Agency: Universal Consulting Group Boston.

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