What Women in Events Have to Say About the Industry - Event Marketer

The New Rules of Using Feminism in Marketing

What Women in Events Have to Say About the Industry

Women in event marketing think of themselves as “strong,” “passionate,” “warriors,” “magic makers.” Those are just a few of the words they used to describe themselves in the upcoming edition of Event Marketer’s Women in Event Marketing special report.

The women we profile in the issue are a vocal lot, with plenty to say about how to achieve work-life balance, what it takes to be a leader, their greatest professional achievements and much, much more. Here’s just a teaser. Stay tuned for more.

Their best tips for work-life balance were as varied as the women themselves:

“Unbalance is my balance. I’m an all-in kind of person. For the first quarter or half of my career, I have chosen my career, and have had the most unbelievable opportunities and experiences. I don’t know if that is a PC answer, but it works for me,” says a senior director of event marketing and strategy at a major digital company.

Others carve out time for themselves and family and stick to it:

“Don’t schedule over it, learn to plan around it and respect your needs to replenish, and those around you will learn to respect it as well,” says a marketing development specialist for a car brand.

The women didn’t hesitate when it comes to the qualities they admire in a leader:

“Empathy. Leaders must empathize with their team and manage them the way they want to be managed. That can’t happen without empathy,” says a digital brand manager for a beverage company.

“Someone who puts people first, is humble and maintains their integrity,” says a vp at a technology services provider.

And their top professional tools? Besides Event Marketer and eventmarketer.com, of course, they said:

“My Ringly,” says an automotive marketer.

Don’t know what that is? Neither did we.

“Snapchat,” says another digital brand manager. “It’s a great content creation tool and is becoming a communications tool.”

And, of course, the smartphone got a lot of mentions, too.


Related links:
• Special Report: Women in Events 2014


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