Kipling, the handbag and accessories brand known for its nylon bags with the furry little monkey key ring attached, on April 8 in New York City launched #KiplingMakeHappy, a campaign that surprised commuters on the streets and office workers at their desks with complimentary sweet treats, flowers, pre-filled transit cards and more. The day culminated with a celebration and performance by indie-pop band MisterWives at Lightbox, an industrial space in the city’s hip Hell’s Kitchen area.
“We are a maker of handbags and accessories, and our thinking is, if we are going to invest in marketing, we may as well invest in a way that also has purpose and creates goodwill,” says Kathy Hines, vp marketing at Kipling USA.
It also created a lot of smiles on New Yorkers’ faces. Here’s how the day unfolded.