Last year AOL aimed to lead the programmatic movement by “disrupting” Advertising Week with a first-ever Programmatic Upfront, showcasing the future of digital ad-buying software for 700 guests. This September, AOL took a decidedly exclusive approach for its second-annual Programmatic Upfront, targeting 150 c-suite clients at an invite-only event on Advertising Week’s opening night.
Hosted at Spring Studios in Manhattan’s Tribeca neighborhood, the event allowed AOL to focus on key decision makers in a high-touch environment, where industry execs could talk directly with AOL execs on developments surrounding this new advertising model (Barkley Kalpak Agency, New York City, handled). For the full story, click here.
The AOL ‘Programmatic Upfront’
Photo courtesy: Phillip Angert