Gif Heineken3 2015

Why Choosy Brands Are Choosing GIFs

From Twitter to Instagram, event marketers rely on social channels to engage with consumers before, during and after their activations. And while branded photos were once embraced as the industry’s…

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This story appeared in the June/July 2015 issue
Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor, digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her at home listening to music.
View all articles by Kait Shea →

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