Pepsi's Adam Harter Deliver's a Rousing Keynote Speech

Five Principles Driving Pepsi’s Live Events

B-to-C Events
Posted on May 27, 2016 by Kait Shea

Pepsi has been shaking up the beverage category over the last year, implementing a design-led, culture-centric approach to marketing and reimagining the way consumers experience its live events. In his…

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Kait Shea
Posted by Kait Shea

Kait joined EM in 2015 and today enjoys her role as senior editor and manager of digital content. When she’s not in reporter mode, rocking mermaid pants at Comic-Con or running laps at MWC Barcelona, you can find her hanging out with her dogs or singing too loudly at a music festival.
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