Zibert + Friends Archives - Event Marketer

Zibert + Friends Archives - Event Marketer

October 22, 2015

VW Transforms Spanish Resort into Up! Town

As Volkswagen prepared to unleash its new subcompact, the Up!, on Europe, the automaker wanted to get the buzz started. One key, of course, would be training all of its European sales personnel—a task VW set out to accomplish within a five-week period. So VW created a one-of-a-kind setting that would emphasize the car’s spirit and...

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