wonderMakr Archives - Event Marketer

wonderMakr Archives - Event Marketer

February 3, 2017

Canadian Tire’s Live-Stream Links Olympians and Fans

For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...

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October 20, 2015

Mattel Sweepstakes Entices Tech-Savvy Kids

Sweepstakes are way more interactive in today’s digital world than they used to be. Take Mattel Canada’s Hot Wheels Track Builder Challenge, a program the brand launched to promote the Ultimate Track product line. Kids across the country were invited to upload pictures of their own track builds at home over a six-month period for...

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October 15, 2015

Nissan Plugs New Vehicle with a Trampoline Race

To increase awareness around its sponsorship of the 101st Grey Cup Festival in Regina, Saskatchewan (it’s Canada’s largest single-day sporting event and one of the most anticipated festivals of the year), and drive excitement around the debut of the all-new 2014 Rogue, Nissan created The Nissan Rogue Touchdown Drive Challenge. Consumers were invited to jump...

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