Smartfusion Archives - Event Marketer
Nokia Studio Turns Consumers into Filmmakers
Last year, moviemaker Spike Lee partnered with Nokia to direct a movie made entirely of footage shot by everyday people. From April through August, consumers uploaded text, music, images and video (shot on video cameras, digital cameras and cell phones) to nokiaproductions.com. Lee decided what made the cut and debuted the final film last fall...
Procter & Gamble Pampers Women with Pop-Up Stores
Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...
Adidas Scores with a Social Sharing Strategy
Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer...
Nokia Takes Brand Experiences to New Heights in Las Vegas
Most clients would have had a heart attack at the mere mention of hoisting its key media contacts 200 feet in the air to test out its newest product. But Nokia went for it, inviting members of the hi-tech, wireless and consumer press to its vertigo-inducing Press Conference in the Sky at the 2008 CTIA...