Smartfusion Archives - Event Marketer

Smartfusion Archives - Event Marketer

April 28, 2016

Nokia Studio Turns Consumers into Filmmakers

Last year, moviemaker Spike Lee partnered with Nokia to direct a movie made entirely of footage shot by everyday people. From April through August, consumers uploaded text, music, images and video (shot on video cameras, digital cameras and cell phones) to Lee decided what made the cut and debuted the final film last fall...

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January 4, 2016

Procter & Gamble Pampers Women with Pop-Up Stores

Grocery store displays don’t often give brands the chance to show how their products can complement each other. So to target women shoppers, Procter & Gamble brought together a wide variety of its products and showcased them together at two pop-ups. Nine products from P&G’s brandSaver coupon guide mailer were on-hand for trial at the...

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December 30, 2015

Adidas Scores with a Social Sharing Strategy

Anything Disney has to be fun. On that note, in December and early January adidas activated its sponsorship of the Disney Soccer Showcase with two family-friendly interactive experiences: the Goal Celebration and Boot Checkout. At the Goal Celebration, amateur players engaged in challenges on a branded stage to win adidas prizes and Major League Soccer...

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December 23, 2015

Nokia Takes Brand Experiences to New Heights in Las Vegas

Most clients would have had a heart attack at the mere mention of hoisting its key media contacts 200 feet in the air to test out its newest product. But Nokia went for it, inviting members of the hi-tech, wireless and consumer press to its vertigo-inducing Press Conference in the Sky at the 2008 CTIA...

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November 17, 2015

Nokia and Partners Activate a Beverly Hills Demo Mansion

To promote the Nokia Nseries on the West Coast, Nokia invited area press, bloggers and retail partners to a bash at a Beverly Hills mansion. Upon arrival, guests were driven to the front door of the mansion in Nokia branded Smart Cars fitted complete with working GPS courtesy of the N95s. Inside, seven rooms in the...

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