Archive
Agency: Smartfusion
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Nokia Pimps Out a Double-Decker London Bus
To promote its latest camera phone among 25-35 year olds in the U.S., Nokia pimped out a double-decker London bus that rolled its way through 10 markets from New York City to Los Angeles. Bus windows were replaced with eight screens that played loops demonstrating the device’s music capabilities, MobiTV and eBay features. MMS boards […]
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Nokia Pumps Up Engagement Time with Coffee and RFID
Few coffee lovers can resist the intoxicating aroma of freshly brewed beans. And not many can resist the urge to sip the stuff without scrolling and surfing on their mobile devices. Nokia leveraged both addictions at the CTIA Wireless show where it activated a combination cafe and demo lounge. Attendees could order a free cup […]

