R/GA Archives - Event Marketer
The Cosmopolitan of Las Vegas welcomes Rose the chatbot
THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour...
L’Oreal Paris Adds Color to New York City Subway
The L’Oréal Paris Intelligent Color Experience featured a highly customizable and convenient way to experience the brand in a location where female consumers would least expect it—the New York City subway system. In an age when beauty is increasingly about individuality, the L’Oréal Paris Intelligent Color Experience brought women fully customized recommendations backed by a...
Microsoft Takes Over Times Square for its Windows 8 Launch
Microsoft is synonymous with technology. So the technology used for the brand’s Times Square takeover for its Windows 8 launch in October 2012, was understandably awesome. To introduce consumers and the press to the new operating system, for three days, on 39 screens, Windows 8 took over New York City’s most iconic intersection. Windows 8...