Paradigm Shift Worldwide Archives - Event Marketer
Warner Bros. Press Party Packs in ‘Sex and the City’ Fans
Most “Sex and the City” fans would have given their right Manolo Blahnik to attend Carrie and Big’s on-screen wedding at the New York Public Library (before Big dumped Carrie at the altar, that is). So to celebrate the DVD release of the “Sex and the City” movie, Warner Bros. recreated the wedding that never...
Fox Unleashes Live Penguins to Promote ‘Ice Age’ DVD
Even though Ice Age was already a major motion picture smash, you never know when the media will give a home-video release a luke-warm reception. Los Angeles-based Paradigm heated things up with an interesting p.r. campaign that scheduled live penguin appearances on national and local television stations to promote the new DVD. News outlets were...
Sony Throws a Halloween Party at the United Nations
Out to create a highly visual publicity stunt that would garner media exposure for the DVD launch of Spider-Man, Columbia-TriStar/Sony hooked up with UNICEF for a program to benefit children “around the world.” Given the release date’s proximity to Halloween, the campaign leveraged the holiday to maximize media coverage. The United Nations complex in New...
Buena Vista Hosts an Underwater Movie Premiere
Paradigm Shift’s wacky press-generating events keep on comin’, this time with an underwater movie premiere for the home-video release of Finding Nemo. Fans were invited to view the movie in Nemo’s natural habitat. A replica of the reef from the film was created at the Aquarium of the Pacific in Long Beach, CA. Consumers watched...