Agency: Paradigm Shift Worldwide

  • Buena Vista Immerses Press in ‘Lost’-Themed Event

    ABC’s “Lost” is doing a pretty good job of generating hype on its own. But when Buena Vista Home Entertainment was nearing the launch of the series’ first-season DVD, it was clear that no ordinary media event would do. “We wanted to create an event that got our talent, guests and the press to experience […]

  • Warner Bros. Activates a ‘300’ Ancient World in Petco Park

    It was no small feat turning Petco Park, home of the San Diego Padres, into a re-creation of the ancient world showcased in the blockbuster film “300,” but Warner Bros. made it happen at an exclusive DVD launch party it held during Comic-Con last year. One of the biggest challenges was transforming the covered concourse-level […]