Match Marketing Group Archives - Event Marketer

Match Marketing Group Archives - Event Marketer

August 9, 2017

Tech-Heavy Tasting Booths Fuel Jennie-O Mobile Tour

If you’re one of those people who think turkey is just for Thanksgiving dinner, Jennie-O’s Make the Switch tour hoped to convince you otherwise. Jennie-O Turkey Store, a subsidiary of Hormel Foods, traveled to five cities with a branded food truck, two innovative tasting booths and a custom video engagement that delivered GIFs to attendees’...

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February 3, 2017

Fujifilm Pop-up Highlights the ‘Soul’ of Image-Taking

Fujifilm is a classic image taker’s brand that has managed to stay relevant beyond film with cutting-edge products like instant cameras and share printers. To drive that message home, reposition itself within the U.S. market and inspire shutterbugs, Fujifilm created Wonder Photo Shop. The brick and mortar retail environment in New York City’s highly photographed...

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December 28, 2016

Pure Leaf’s Mobile Experience is ‘United By Craft’

The Pure Leaf brand is steeped in simplicity and craftsmanship. So when the premium iced tea company set out to create a mobile experience to celebrate the launch of its Tea House Collection, it had to design an environment that reflected those core characteristics. Enter: The Pure Leaf Tea House, a modular, open-air structure featuring...

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August 24, 2016

Progressive Woos Motorcyclists with Flo’s Chop Shop

Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with pampering while subtly communicating the message that Progressive understands rally culture and bikers’ safety and insurance coverage needs. Eighty-one percent of visitors said they were more...

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April 28, 2016

Telus Touts New Phone with Personalized HTML Emails

To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...

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