Agency: Match Marketing Group
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Progressive Woos Motorcyclists with Flo’s Chop Shop
Flo’s Chop Shop, a pop-up branded barber shop/beauty parlor reached motorcycle riders at their passion points at rallies across the U.S. The yearlong experiential program combined brand education with pampering while subtly communicating the message that Progressive understands rally culture and bikers’ safety and insurance coverage needs. Eighty-one percent of visitors said they were more […]
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Telus Touts New Phone with Personalized HTML Emails
To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take […]
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Advil Relief In Action Program Engages Volunteers
Advil’s Relief in Action program wanted to establish Advil as the “go-to” name in pain relief, especially for the thousands of volunteers across America who work tirelessly to help those in need, even when they may be in pain themselves. The 28-week Mobile Relief Center tour, which teamed up with actor and volunteer Josh Duhamel […]