Marketing Werks Archives - Event Marketer
Reese’s Engages Hispanics on the Spin Your Beat Tour
The Hispanic market is a powerful one, and Hershey’s in 2015 needed to solve a unique problem within it: Peanut butter. Since most Hispanic households don’t consider peanut butter a staple, the flavor combination of chocolate and peanut butter in its Reese’s cups was “uncharted territory.” So Hershey’s combined sampling the candy with a known...
Verizon Engages Mall-goers with the FiOS Tech Corner
During the busiest shopping season of the year, Verizon showcased its FiOS high-tech home entertainment technology with the creation of the FiOS Tech Corner set up at the upscale Westfield Montgomery Mall minutes from Washington D.C. For 18 days (Nov. 1-Dec. 28) the brand activated in a 100-square-foot stand in the middle of the most...
LEGO Revisits Tour Roots with Mobile Road Show
One of the pioneers of mobile marketing returned to the discipline it helped define with an all-new mobile tour it rolled out in 2009 and was set to hit 24 markets by the end of October that year. Thanks to its success, the brand extended the tour for six more weeks after that to hit...
National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...