Marketing Werks Archives - Page 2 of 3 - Event Marketer
LEGO Tackles Youth Demo with Bionicle Vehicle Tour
After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich locations over 10 weeks for a new Toa Nuva toy extension. The campaign was tailored to appeal to the “shredder teen,” that savvy...
Snapple Mobile Tour Offers Mohawks and Dye Jobs
Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it...
Forkless Gourmet Takes ‘Bun Meal’ Samples on the Road
If you think the name of Forkless Gourmet’s award-wining mobile vehicle sounds like a combination of Suzanne Somers and Ron Popeil infomercial products, well, you’re not alone. But Forkless Gourmet used its Bun Meal Mobile to spread the word about its frozen ethnic-meal-in-a-bun line and support retail distribution. The bright red Bun Mobile sported a...
W.L. Gore & Associates Takes Gear Demos to the Mountain
Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme...