Agency: Marketing Werks

After a super-successful run with the first Bionicle tour in 2001, Lego headed out yet again last summer with a 2002 incarnation looking to obtain 300,000 targeted impressions and visit 1,000 demographic-rich locations over 10 weeks for a new Toa Nuva toy extension. The campaign was tailored to appeal to the “shredder teen,” that savvy […]

Upscale? Nope. Trendy? Hardly. The genius of the Dye Hard vehicle was in its budget-beating simplicity. It would have been so easy to order a super-dooper, high-tech machine to herald the introduction of five new flavors, but Snapple took the road less traveled (actually they took the road traveled about 10 years ago) when it […]

If you think the name of Forkless Gourmet’s award-wining mobile vehicle sounds like a combination of Suzanne Somers and Ron Popeil infomercial products, well, you’re not alone. But Forkless Gourmet used its Bun Meal Mobile to spread the word about its frozen ethnic-meal-in-a-bun line and support retail distribution. The bright red Bun Mobile sported a […]

Educating the public about outdoor technologies can only be done if, well, it’s taken outdoors. And W.L. Gore & Associates, a windproof, waterproof and breathable fabric technology company, wasted no time. It hit the road on the Know What’s Inside tour to promote its Gore-Tex and Windstopper products. Its target was clear: outdoor and extreme […]

To create buzz and increase sales for its SingStar collection, PlayStation took malls across the country by storm with SingStar on Tour. Using a branded, 22-foot Sprinter Van as the centerpiece at each mall, PlayStation set up a fully branded stage and four gaming stations showcasing a different title in the collection on PlayStation 2. […]