Magnetic Collaborative Archives - Event Marketer

Magnetic Collaborative Archives - Event Marketer

July 31, 2017

Bacardi Leverages its Heritage in Art and Music

“No Commission: The Bronx” brought a fun, engaging music and art festival from Art Basel 2015 to the Big Apple in a big way. Curated by music producer Kasseem “Swizz Beatz” Dean, the event combined artwork from The Dean Collection, music and Bacardi in a cultural experience that drew more than 7,000 people. Ninety-eight percent...

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July 6, 2017

Hershey’s Swag Exchange Woos Millennials at SXSW

Hershey’s Take5 Swag Exchange at SXSW was built on one well-known insight: you can never have too much swag… until you do. To engage festivalgoers, who are often inundated with the Koozies, pens, backpacks and chargers that are handed out over the course of the festival, Hershey created an innovative experiential sampling initiative that gave...

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August 23, 2016

Hulu Recreates the Iconic ‘Seinfeld’ Apartment

It’s been 15 years since “Seinfeld” ended its nine-year run, so when Hulu earned the rights to stream the TV cult classic it wanted to swiftly transport fans back into the heart of the series: Jerry’s apartment. The Seinfeld Apartment, a re-creation of the iconic domicile, was all about attendee-led storytelling with items they could...

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October 21, 2015

Nike’s Holographic Training Experience Woos The Press

For basketball fans who have always wondered what it would be like to shoot hoops with their favorite players, Nike’s Air Jordan Flight Lab was a (virtual) dream come true. The retail experience was unveiled in celebration of the 2014 NBA All-Star Weekend in New Orleans, where the brand took over a Footaction store Press...

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