Jack Morton Worldwide Archives - Event Marketer
Reebok’s ’90s-themed Shoot-to-Win Activation Scores at ComplexCon Chicago
The pièce de résistance of Reebok’s retro Shoot-to-Win activation at ComplexCon Chicago was a 30-foot-high double-deck structure that housed the brand’s hoops challenge and a dj and a street-ball announcer. Designed with ’90s throwback flair, attendees either shopped for merch or took part in a 25-foot-long distance shot where a successful basket entered them in...
VMware’s Virtual Conference Boasts Content Channels, Gamification and XR
For VMworld 2020, VMware pivoted to digital. Armed with 900 sessions, the brand designed a seven-channel video viewer organized by category that allowed attendees to see current content, preview future content, access information about all channel sessions and engage in interactive Q&As. There were also curated playlists, deep dives into content, a points-based gamification element,...
Netflix Films Seven Influencers as They Complete Social Media-Driven Tasks
To promote its little-known original series in the Philippines, Netflix levered the knowledge that the country has among the heaviest per capita use of social media. Aiming squarely at potential viewers in the 18-to-35 demo, the brand developed a platform that married live events, influencer networks and Instagram activations. The show itself presented a few...
L.L. Bean makes work a ‘breath of fresh air’ with its new “Be an Outsider at Work” campaign
Think of L.L. Bean, and it’s likely images of cozy flannel shirts and warm boots come to mind. To combat consumers’ perception that it’s a fall and winter brand, and to reduce its dependence on holiday sales, the retailer turned to its core target: the “outdoor family enthusiast.” Upon analyzing the demographic’s characteristics, L.L. Bean...