Agency: Jack Morton Worldwide

Since attendees had to pay to attend J.D. Edwards & Co.’s Focus 2000 users group conference (held last June), the company was under pressure to deliver content, entertainment and technology well worth the price of admission. There were two critical elements: One was pre-selling potential attendees on the targeted education value of the “edu-marketing” event’s […]

It was, by just about any measure, the biggest event of the year. The ceremony that kicked off the Summer Olympics in Athens unfolded in front of 72,000 attendees and four billion TV viewers. Pulling it off took 20 months of planning, 850 full-time workers, and 8,500 volunteers. (And then, 16 days later, there was […]

Microsoft hooked up with Jack Morton to introduce business travelers to its Tablet PC—inside airports. With the ambitious goal of physically connecting with 100,000 people, immersions were set up inside airports in seven markets. Kiosks were staffed by teams of three who engaged business travelers in terminals, let them test the Tablet, and answered questions. […]

The Home Depot came up with a unique way to draw attention to a new Manhattan retail location where the store is located two stories below street level. The company suspended a replica of a New York City apartment at street level in the building’s lobby, with hired actors performing home renovation projects inside. Performers […]

To reinforce its position as the leader in HD, Sony made its way to seven malls across Australia to showcase its range of HD Handycams. Market research found that most people still prefer to take and save still photographs rather than video, so Sony played on the theme of kept photos by creating an oversized […]