Grow Marketing Archives - Event Marketer

Grow Marketing Archives - Event Marketer

December 14, 2015

EA Sports Activates Pop-up Training Centers

During the busy holiday shopping season, EA SPORTS Active put its More Workouts video game in the hands of consumers inside state-of-the-art pop-up training centers in high-traffic locations in Boston and San Francisco. The pop-ups were open for 30 days, which included private influencer events to fuel additional word of mouth among its primary target,...

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November 18, 2015

Dockers Hosts Nationwide Style Sessions for Women

When 20-something women think of Dockers, they probably aren’t visualizing a quintessential feminine clothing line, so the brand launched a nationwide series of style sessions to change its perception among young women. At the exclusive invitation-only gatherings, a select group of influencers were given the opportunity to experience Dockers’ Fall 2007 product line with the...

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October 21, 2015

Google Library Lends Chromebooks to College Crowd

For students at a dozen college campuses across the country last fall, taking a trip to the library went from stale to stimulating as Google’s lending experience took hold. The technology titan’s six-week national tour put its lightweight and speedy Chromebook laptops directly into the hands of college students, who were invited to borrow the...

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October 7, 2015

Everyday People Drive Levi’s Brand Advocacy Program

When Levi’s was looking to connect with millennial women, it selected up-and-comers in the fields of fashion, music, art and social change to form a community of like-minded women across the globe. The Shape What’s To Come campaign involved 50 women from the U.S., U.K. and Japan who kept journals about how they are shaping...

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