GMR Marketing Archives - Page 6 of 6 - Event Marketer

GMR Marketing Archives - Page 6 of 6 - Event Marketer

October 22, 2015

Esurance’s SXSW Glove Box Delivers the Cool Factor

Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...

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October 21, 2015

Chobani Vehicle Tour Combines Community and Retail

Recognizing that a large percentage of U.S. households had yet to taste their first cup of Greek yogurt, Chobani realized that creating memorable and lasting trial experiences was more important than ever. The brand’s solution was to upgrade an existing mobile tour to bring its products to the people in a more meaningful way.  Hitting...

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October 20, 2015

Weber Fires Up an Interactive Grill Academy Experience

The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...

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