BI Worldwide Archives - Event Marketer

BI Worldwide Archives - Event Marketer

December 29, 2016

John Deere Hosts an Event Within an Event at L.E.A.D.

For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...

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March 23, 2016

Kawasaki’s Ninja Launch Gets Boost from NYC and the Net

Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...

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March 7, 2016

Country Financial Charms Sales Reps with Live Theater

Country Financial’s 2015 Financial Sales Congress may have been in Las Vegas, but a cast of Broadway actors and directors helped it instill in its sales reps the idea that they are more than just insurance and financial planning providers. Led by BT McNichol (of “Billy Elliot” fame), compelling acting, powerful vocal performances, animated backdrops...

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