BI Worldwide Archives - Event Marketer
John Deere Hosts an Event Within an Event at L.E.A.D.
For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...
Kawasaki’s Ninja Launch Gets Boost from NYC and the Net
Times Square has long been prime real estate for b-to-c stunts and activations, but the Crossroads of the World has also become a sought-after venue for innovative b-to-b programs. To mark the launch of its two newest motorcycles, Kawasaki busted out of the hotel conference room and paired the power of the Big Apple with...