Posts tagged with ‘fan engagement’

July 27, 2020

A Virtual Opening Night: How Minor League Baseball Pivoted

Stadiums are locked down, fields are empty and only half of the major sporting events originally scheduled for 2020 are slated to take place this year. Yep, the COVID-19 pandemic has made it a bleak time to be a sports fan. But Minor League Baseball’s (MiLB) appetite for innovation revived the fervor of sports fandom...

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March 2, 2020

Game On: Seven Insights on Formulating an Esports Marketing Strategy

Thinking about about planting a flag in the esports space? You’d be smart to. Non-endemic brands like Nike, State Farm and Coca-Cola have cut sponsorship deals, while newer games like Apex Legend are experiencing fan growth rivaling Fortnite’s rise. New tournaments are cropping up, esports-specific arenas are being built and prize pools are reaching the...

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