Tag: EventMarketer
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B-to-B EventsCES 2018: Intel’s ‘Super Highway’ Exhibit and Social Media Strategy Hit High Notes
Intel is known for its signature design focal points within its booth space at CES. One year it was the interactive Ultrabook Tree, another year, looming human figures in movement. This year, it was the “5G Super Highway,” 160 feet of LED tubing hanging overhead that spanned the length of the footprint. Intersecting it, an […]
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B-to-C EventsWake up and Smell Eight Strategies for Brewing a Coffee Experience
Coffee, java, joe, mud—whatever you want to call it, you’re in the minority if it’s not part of your intake these days. For many coffee lovers, this comes as no surprise—latte art has evolved from simple heart shapes to masterful recreations of artworks like van Gogh’s The Starry Night, there’s an entire festival dedicated to […]
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B-to-C Events#TBT: A Look Back at Our Roundup of Activations and Events From Super Bowl LI
From drone performances to fitness challenges, how brands captivated fans ahead of the big game Super Bowl LI in Houston produced many unforgettable moments, from the Patriots’ killer comeback to Lady Gaga’s aerial halftime performance. But many more moments were created in the days and hours leading up to the big game, as brands […]
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B-to-B EventsNew Year, New View: More Inspiring Insights from the 2017 Dream Team
What are some of the things a good event marketer prioritizes in their programs? Aside from being motivators and team leaders, B-to-B Dream Team members have an eye for that special ingredient that makes their events stand out,.
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B-to-B EventsCES 2018: Twitter Commons Features Conversation and Cultural Relevancy
Tucked away in the farthest reaches of The Cosmopolitan, far from the clamor of attendee chatter and countless buzzing gadgets, Twitter once again offered a serene home away from home amid the world’s largest consumer electronics show. For a fourth year, from Jan. 9-12, the social media platform transformed its CES footprint into Twitter Commons—an […]