Tag: EventMarketer
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B-to-B Events#CESblackout2018: How Four Clever Brands Found a Way to Shine in the Dark
When the electricity went out at CES shortly before 11:30 a.m. on Jan. 10, the irony was lost on no one. The world’s largest consumer electronics show is hardly the place you’d expect to encounter a power failure, yet the Las Vegas Convention Center’s Central and South halls went dark for over two hours due […]
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B-to-C EventsView from the Top: 20 CMOs Reflect on 2018 Trends
From our sister publication, Chief Marketer: trends, challenges and opportunities marketers face in 2018…
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B-to-C EventsAugmented Reality: Five Brands Leveraging AR Apps to Blend the Online and In-Store Shopping Experience
The modern retail landscape is complicated, to say the least. Traditional brick and mortar brands are working hard to enhance the in-store experience, but beefing up their ecommerce simultaneously. Online retailers are reaping the benefits of offering quick and convenient digital shopping, but also placing greater importance on delivering face-to-face experiences, like pop-up shops, to […]
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B-to-C EventsThat Lone Violin You Heard During #CESBlackout2018? It Was From Intel
Eclipsing some of the biggest product launches and news of the year, at least for a couple hours anyway, the power outage at the Las Vegas Convention Center’s Central and South halls brought the largest consumer electronics show in the world to a halt Wednesday. The cause? A flashover of one of the facility’s transformers, […]
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B-to-C EventsWilson’s Mobile Museum Offers Consumers an Intimate Look Inside the Football
It’s a seemingly simple leather ball that is kicked, tossed and caught on youth, college and professional football fields across the country, but there’s a rich story to be told for this product that’s as American as apple pie. For Wilson Sporting Goods, which has supplied the Official Leather Game Football for the NFL since […]