Archive

Tag: EventMarketer

  • Coachella 2019_Amex Photo_BFA
    B-to-C Events

    Coachella Roundup: Heineken, Instagram, HP and more Activate in the Desert

    Spring’s hottest ticket is about to fringe and flaunt its way into a second weekend. We’re talking Coachella Valley Music and Arts Festival, the trendsetting, celebrity hotspot that boasts some pretty epic experiential marketing programs on top of epic performances. Ahead of the Indio, CA festival’s second and final weekend, April 19-21, we offer our […]

  • MTV Spring Break Makes a Comeback with an Experiential Marketing Twist
    B-to-C Events

    MTV Spring Break Makes a Comeback with an Experiential Marketing Twist

    Talk about a reboot. MTV made a splash in the experiential world with the revival of MTV Spring Break in Cancun, Mexico, March 23-28, at the Grand Oasis Cancún Hotel. Elements included playful, Instagrammable decór, televised beach parties, dj sets from “Jersey Shore’s” Pauly D and Vinny, live MTV programming and music concerts, a floatie-filled pool […]

  • Meet the Speakers: EMS 2019
    B-to-B Events

    Meet the Speakers, EMS 2019: Uber, Music Sponsorships and Balancing Partnerships

    As we count down the days to the Experiential Marketing Summit, May 14-16, at Caesars Palace Las Vegas, we return with more event inspiration from this year’s speaking faculty. Today’s session topic is… “Music Sponsorship: How to Partner Effectively with Bands and Music Artists.” The overview: From festival partnerships to proprietary programs, music sponsorships are […]

  • At SXSW, Facebook Opens the Doors to its Art Department CSR Program
    B-to-C Events

    At SXSW, Facebook Opens the Doors to its Art Department CSR Program

    Social networking sites are about connecting the world and communities, ultimately, through our devices. But for more than a decade, Facebook has been leveraging art to build and impact communities offline. At SXSW this year, Facebook’s Art Department went “live” for the first time in seven years, activating its CSR program and promoting its mission […]

  • Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools
    B-to-C Events

    Modern Metrics: How Event Marketers are Deploying Fresh Measurement Tools

    Since the dawn of event marketing, one of the industry’s greatest challenges has been proving the ROI of live experiences. It’s something brands and agencies still struggle with today, but as the technology behind data collection tools advances, measurement strategies are progressing right along with it. Although it has collected basic attendee information for years, […]