Posts tagged with ‘EventMarketer’

August 1, 2019

How KinderCare’s Experiential Tour is Engaging Three Targets

For working families, choosing a child care and early childhood education program is an important and often confusing decision given the many options. So, to engage parents and their children, and even teachers, in its curriculum and story, KinderCare Education, a private provider in accredited early learning nationwide, created the Tiny Schoolhouse experiential tour. Activating...

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July 31, 2019

The 2019 It List: Recognizing the Top 100 Event Agencies

The experiential marketing industry’s first and only comprehensive guide to the best agency partners in the business   Our annual It List turns 17 this year, and like all 17-year-olds—it’s going through some changes. The It List is designed to reflect the changing needs of the brands and marketers who use it. So this year, we...

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July 31, 2019

10 Years of Data on Millennials and Causes: How Brands Fit In

If you think cause marketing tie-ins are an event trend, think again. The latest research contained in the annual Millennial Impact Report, produced by the Case Foundation, reveals that millennials not only want to do good (and want companies and brands to do good)—they want to do more. The 2019 study, which takes into account...

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July 30, 2019

Interactive Feature: Our Full Report on Brand Experiences at Cannes Lions 2019

We came. We saw. We sunburned. EM’s first Cannes Lions International Festival of Creativity is in the bag, and we’ve learned plenty. Thousands of advertisers, marketers and creatives hailing from nearly 100 nations descended upon the French Riviera June 17-21 seeking creative inspiration, business opportunities and, if we’re honest, booze. It attracts a crowd that...

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July 29, 2019

Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker

This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ...

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