Tag: Event Marketing Magazine
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B-to-C EventsThe Stella Artois Sensorium Immerses Diners in a Multisensory Meal
Stella Artois transformed the traditional dining experience into an immersive journey that simultaneously stimulated consumers’ senses.
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B-to-B EventsInside Amazon Web Services’ Booming Tech Conference
The word “reinvent” is commonly defined as “to make over or revive” and it couldn’t be a more fitting name for Amazon Web Services’ tech conference.
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Editor's PicksSpecial Report: The 2017 B-to-B Dream Team
For the second year in a row, our editors put on their collective thinking caps and asked themselves, “Who we would want to be on our team if we were assembling the best and brightest b-to-b marketers in the event industry?”
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B-to-C EventsThe ACC Unleashes 15 Mascots in New York City to Boost March Madness Visibility
“March Madness” has never been a misnomer, but from March 6-9, the Atlantic Coast Conference’s (ACC) crew of 15 wacky mascots upped the ante with an experiential tour through New York City and Brooklyn. From crossing off quirky bucket list items to entertaining hoops fans atop a branded double decker bus, the mascots executed a […]
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B-to-B EventsB-to-B Dream Team: Where Top-Notch Event Marketers Find Inspiration
Event Marketer’s Dream Team roster this year of b-to-b event marketing gurus have activated some of the industry’s most impactful conferences and corporate events, some of them for thousands of attendees, others for a select few. Pulling off any event of consequence requires organizational skills, teamwork and vision, but perhaps most of all, inspiration. Here, […]