Tag: Event Marketing Magazine
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B-to-C EventsHow to Gain Ground on Millennials
Clear as day, I remember sitting in sixth-grade English watching the teacher scrawl some kind of code across the blackboard with the image of a spider web drawn next to it. “It’s called the World Wide Web,” she said.
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B-to-C EventsExperiential In… Palm Springs
Ahhhh, sunny Palm Springs. It’s a retro “Mad Men”-era oasis, LGBTQ friendly, with endless spas and resorts and plenty of personality for the spunky event industry.
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B-to-C EventsInside the End of KidsFest, and What LEGO Has in Store Next
Put yourself in Vince Rubino’s shoes. You’ve got a program that’s been running for seven years. One that’s attracted more than a million attendees across 30 cities in the U.S. and Canada.
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B-to-C EventsAnnouncing the 2017 Ex Awards Finalists
The world’s largest recognition program for experiential marketing has unveiled the 2017 finalists. Awards will be handed out live on stage at the historic Ex Awards 15th Anniversary Gala on May 3 in Chicago at the Experiential Marketing Summit. Tickets now on sale—a sell-out is expected. Judged entirely by brand-side marketers, this year’s Ex Awards […]
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B-to-C EventsBarilla Raises a Fork to Shared Meals at the South Beach Wine & Food Festival
Barilla brought a taste of the old country to Miami Beach last month as title sponsor of the South Beach Wine & Food Festival, this year Feb. 22-26. Activating two footprints, the brand aimed to showcase the value of sharing a meal with friends and family, while simultaneously increasing the relevance of pasta, which has […]