Tag: Event Marketing Magazine

Baseball may be America’s pastime but football is the country’s most popular sport, and with increasing sponsorship opportunities in the college space, many brands are tackling the tailgating scene.

A highlight of this year’s NBA All-Star Weekend, which took place Feb. 17-19 in New Orleans, had to be Mountain Dew’s Courtside HQ experience. The three-day event began on Friday night with a private party then opened to the public on Saturday and Sunday with interactive engagements and free programming, including djs, athlete appearances, style […]

We often think of shoe insoles as an unglamorous pharmacy purchase. Amope at Fashion Week in New York City, Feb. 9-17, put a premium spin on the category by showcasing its GelActiv insoles for stylish shoes in the mobile ShoeLove boutique. The program helped Amope expand its brand perception beyond the product consumers know Amope […]

While the East Coast was busy braving Winter Storm Stella, EM was fortunate enough to be in sunny downtown Austin checking out the interactive portion of this year’s South by Southwest Conference and Festivals (March 10-19).

It's one of the biggest misconceptions about gamers. That they’re solitary creatures who prefer communicating via headsets and through screens rather than in person or as a community.