activation Archives - Page 32 of 34 - Event Marketer

Posts tagged with ‘activation’

March 10, 2017

Q&A: Heineken’s Pattie Falch on What’s Brewing for 2017

Heineken kicked off 2017 with some tasty news. Its Heineken Light brand in February replaced Amstel Light as the official beer of the South Beach Wine & Food Festival’s iconic Burger Bash, and later this year Heineken will eliminate its iconic dome at Outside Lands music festival. Pattie Falch, director of sponsorships and events at...

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March 9, 2017

YouTube Creators Curate Tiny Homes for a Google Product Block Party

Google showcased the synergy between two of its products, Google Home (a hands-free speaker and home assistant) and the Google Play Music service, with block party activations in Los Angeles and New York City featuring YouTube creators demonstrating the products’ uses in “tiny home” environments. The events kicked off Q1 for the brand, and supported...

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March 1, 2017

Citi Unlocks an Intimate Concert Series for Cardmembers

How the Citi Sound Vault delivered exclusive music experiences during Grammy Week   Citi, during Grammy Week in L.A., launched Citi Sound Vault, a live music concert series that gives Citi cardmembers exclusive access to performances by major artists in intimate venues, as well as meet and greets and backstage access. The first Sound Vault...

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