Sampling to Millennials

The biggest questions in marketing these days is how to get millennials involved, especially through “traditional” techniques. Sampling has seen lots of changes in the last few years to evolve to the needs and wants...

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What You Need to Know: Periscope for Events

Because of its ease-of-use and broad social reach, the live-streaming app Periscope has gained popularity with experiential marketers. If you’re thinking about using it to extend your event, check out our event marketing usage ideas...

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Five Simple Yet Ultra-Effective Event Sponsorship Opportunities

Different doesn't have to mean flashy. In fact, some of the most effective advertising venues can often be the simplest. For your next event, consider selling these understated yet impactful sponsorship opportunities.

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Brand USA Tightens Up its Content Strategy

For the second summer in a row, Brand USA, a public-private organization that promotes international travel to the U.S., sent teams of international travel influencers on content-gathering great American road trips. This year the brand...

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Sparks Named Office of the Day by Surface Mag!

Surface Magazine, the American magazine of Global Contemporary Design, just named the Sparks' Philadelphia office as its office of the day on Instagram.

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Sparks Named to Event Marketer’s 2015 IT List

Sparks was just announced as a member of Event Marketer's 2015 IT List. The IT List comprises of the top 100 agency partners in the events and experiential marketing industry. We've made it onto this...

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Sparks Named 44 Healthiest Companies to Work For!

As one of the 44 healthiest companies to work for, Sparks takes its employees' wellness very seriously, which is why healthy lunches are subsidized everyday, standing desks are optional, and walking trails are strategically placed...

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Sparks Makes Best Places to Work in Events List

Event Marketers inaugural Best Places to Work in Events list recognizes the agencies that deliver the best work experiences, provide the most employee support and have superior office environments and cultures across the industry. It’s...

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How Modern Dietary Needs are Affecting B-to-B Events

It’s no secret that food plays an important role in the overall success of business events. But as b-to-b conferences become increasingly international and diet trends gain momentum, delivering meals that satisfy everyone’s dietary needs...

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Essence College Ambassador Search Creates On-Campus Buzz

Essence in August launched its inaugural College Ambassador Search, an effort to find three students to represent the 45-year-old brand on three campuses and deepen its connection with the college crowd in a new way....

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