The successful personalization of events through Event Mobile Apps is reliant on one factor; adoption from all sides of the event equation. How do you transform downloading your event mobile app from a maybe to...
New Year’s resolutions are often thought of as useless. They’re hard to stick to and often lead to a lot of disappointment. But what if we told you that you don’t have to feel that...
Psychographics is the classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.
The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At...
For most brands, it’s a daunting task to leverage the elections to engage consumers. Spotify for Election 2016 forged a connection to the issues through art and music, naturally. The digital music service for eight...
Because Millennials would rather spend money on experiences than on material purchases, they bring a lot of potential for driving attendance and profitability at live events. Learn how to plan your next event that draws...
