MORE THAN EVER people are connected 24/7 via text messaging and the web. Still nothing beats an old fashioned house party for sharing meaningful conversations among friends. As a result more companies are joining the...
Ross Burton credits media training with giving him confidence whether he’s working behind the scenes at awards shows like the Academy Awards hosting a consumer make-up event or fielding a reporter’s questions. And although he...
Facebook has more than 150 million monthly active users. Twitter visits have skyrocketed 1 400 percent in the past year. And according to a recent Nielsen report the time consumers spend on social networks has...
If Larry King can Twitter then anybody can. The recent Twitter popularity contest between the CNN host and actor Ashton Kutcher (a.k.a. Mr. Demi Moore) to see who could gain a million followers first had...
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex...
The energy drink market is on a high. Turbo charged by top-selling brands like Monster Red Bull and Rockstar the highly-caffeinated offshoots of the soft drink category have not only grown in popularity over the...
In the beginning there was the meet up where people would get together in real life. Then there was the Internet where suddenly everyone met friends online chatted via instant message and stayed in touch...
Tapping into online communities before a live event allows a brand to learn a great deal about its target audiences’ behaviors and preferences. The insights can lead to more meaningful and relevant live experiences.
If the tale of the tortoise and the hare has taught us anything it’s to never underestimate the underdog. Big brands with big budgets may have a head start in the marketplace but just like...
