Creating an Earned-first Media Engine for Today’s World

What separates a forgettable brand activation from one that journalists cover, creators film, and audiences share for weeks? It starts with a story, and the strategy to make it earn. The Experiential Effect brings together insights from Pinnacle’s creative and account leadership alongside PR experts at Racepoint Global to reveal how the world’s sharpest marketers are building earned-first media engines out of physical experiences. From CES to Comic-Con to F1 Miami, the brands winning right now aren’t just showing up—they’re designing moments the media can’t ignore.