To introduce the world to its new all-electric vehicle, the Nissan LEAF, the brand is rebooting its four-year partnership with Rodale Inc. and hitting the road to visit 18 high-performance sporting events, including, for the...
As part of its HP LaserJet Pays You Back global marketing campaign, entrepreneur and heiress Ivanka Trump and “The Apprentice” winner Bill Rancic on June 24 hosted an HP Payback event in New York City....
Like everything else (or so it seems) in event marketing, brand ambassadors are going digital. Now, it’s no longer enough that these brand reps be outgoing, articulate, approachable, nice-looking and match a target demo. Today’s...
Hybrid events may be a new concept but they are already getting an upgrade as marketers mix the timeliness of one-off microsites with the stickiness of social media to form a one-stop branded engagement “platform”...
Deborah Nelson, senior vp-marketing at HP, gave attendees a behind-the-scenes look into how HP’s marketing department is leading the charge within its organization to fully leverage and realize the power of social media. She encouraged...
The senior prom next month at Cupertino High School in Cupertino, CA, won’t be the usual coming-of-age bash where 18-year-olds get decked out in fancy dresses and tuxes and go a little crazy on the...
Terminix and kid's museums seem like an odd combination at first. But upon closer inspection (pun intended), they’re a perfect pair. Most kids are fascinated by bugs. And, where there are children, there are family...
Mutual of Omaha in May will visit 25 cities in 24 states to collect “aha” moments from real people. An aha moment is a vision of clarity and wisdom, some might call it an “epiphany”...
Getting a few of the right reporters to cover an event used to be good enough. These days, companies are adding blogger- targeted experiences to their p.r. and event programs in order to give their...
While it’s tough to compete with the Olympic Torch Relay, several brands gave it their all with pre-Olympic events that touted their connection to the games and scored an emotional connection with consumers. Though Coke...
