Motivate the sales force or sales channel Archives - Page 15 of 25 - Event Marketer
Honda Helps Drive Volunteer Litter Clean-Ups
Honda teamed up with nonprofit group Keep America Beautiful and its own dealerships across the country in an effort to keep the nation’s streets, roads and highways clean. Road to a Cleaner America brought Honda corporate management, district management, dealers and staff, as well as KAB staff and volunteers together to clean litter and debris...
Plantronics Switches Out Meetings for a Mobile Tour
Oh, you hipsters with your iPods, all lost in thought in your skinny jeans, listening to some band out of Finland no one’s ever heard of before. Think the world’s leading manufacturer of headset products can’t rock the ‘Pod like a Williamsburg trust fund baby? Think again, home slice. Plantronics in March 2007 dumped its...
UPS Enlists a Roster of Notable Speakers and Hosts
Longitudes is UPS’ twice-yearly conference series that focuses on supply-chain management and synchronized commerce. With one meeting each year in the U.S. and the other overseas, the sessions allow the company to engage key customers in dialogue about the future of shipping and commerce and position itself as a solutions provider. Thanks to an almost...
Adidas Meeting Takes Place in a Brand Locker Room
Adidas’s national sales meeting took on the aura of an NBA event with game-day elements such as the adidas interactive truck, event bouncers, a countdown clock, scalpers, pennants and cotton candy to set the tone. Tennis ace Andre Agassi kicked off the opening session with an inspirational speech. On the “official” opening day, attendees (“team...