Motivate the sales force or sales channel Archives - Page 14 of 25 - Event Marketer
John Deere Unleashes a Glamorous Tractor Fashion Show
John Deere pulled out all the stops for its North American Divisions Meeting, putting together a presentation chock full of high production value and glamour. On the meeting’s opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two proscenium stages, moving spotlight chandeliers and...
BT Global Services Meeting Offers Holographic Experiences
To keep its employees in the loop after a period of internal change and restructuring, BT Global Services UK gathered all its troops at the Game On Sales Kick-Off Conference last June. The theme Game On reinforced the global communications provider’s vision of not only being in the game, but also defining it. The Game...
Walmart Meeting Offers Live Interaction, Mini Concerts
When you’re numero uno on the Fortune 500 list, your annual shareholder’s meeting had better be pretty friggin’ good. This year, Wal-Mart delivered. Big W skipped the elaborate Broadway-style musical numbers and instead tried a new approach to its mission–critical annual meeting. We called it “Funny bones, heartstrings and rock stars.” They, um, didn’t call...
Best Buy Launches Guitar Hero III with Midnight VIP Parties
For its Guitar Hero III Launch, Best Buy was thinking big. From a charity component and midnight openings to a VIP party—it was on. The festivities were kicked off with midnight openings at stores across the country, giving consumers a chance to play the game on custom kiosks prior to release. The midnight opening at the...