Motivate the sales force or sales channel Archives - Page 12 of 25 - Event Marketer
Inside ING’s First New York City Marathon Sponsorship
Other sponsors have attempted the New York City Marathon over the years, but none have come close to activating the largest one-day sporting event on Earth—attended by 2.5 million people and broadcast to 275 million viewers in 116 territories—like ING did last fall. The financial-services company, together with GMR Marketing, activated its first ING New York...
Avon Pampers Tour Visitors with an Expandable Spa
Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...
Nissan Activates a Cirque du Soleil Party Series
During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil...
CBS Whisks 1,000 Executives Away to the Super Bowl
Last January, CBS packed up three private 737 jets and took 1,000 executives and advertisers on the ultimate dream trip—a weekend of sun, fun and football in Miami’s South Beach that went totally over the top in terms of luxury, service and amenities. With gourmet dining, top-notch entertainment, not to mention Super Bowl XLI, the...