Generate trial Archives - Page 7 of 67 - Event Marketer
Deep Eddy Drives Trial with a Retro Sampling Tour
Deep Eddy Vodka is a small batch product out of Austin with a highly discerning audience. When it set out to drive trial and awareness of its product across different regions of the U.S., it needed a mobile experience it could activate at events that aligned with the brand’s signature style. And the Dive In...
Dewar’s Targets Millennials with a Tiny Whisky House
The whisky category has grown 28 percent since 2016, the biggest boom for the sector since the 1970s. But despite millennials’ obsession with whisky, Dewar’s last year faced a set of challenges in capitalizing on the momentum of the category. Mainly, that it’s perceived as an old man’s Scotch. Enter: Dewar’s Traveling Whisky Emporium. Hosted...
Roche’s Mobile Tour Features a Virtual Lab on Wheels
As a follow-up to its successful Roche Diagnostics’ mobile tour program, Roche created a similar experience for its newly acquired Ventana Medical Systems brand as a marketing and educational engagement for potential and current customers. Launched at the brand’s national sales meeting in 2016, the unit travels to full-sized hospitals and small clinics to connect...
Ford Executes a Drivable ‘Escape the Room’ Game
What better way to get millennials to take a test drive than by incorporating the car into a drivable game. Ford last summer did just that in a collaboration with visionary puzzle maker Victor Blake, creator of the Escape the Room pop-up game, that integrated technology from the new Ford Escape into a creative plot...