Generate trial Archives - Page 6 of 67 - Event Marketer
IKEA Touts its Culinary Chops with a Pop-up Cafe
IKEA is known for its massive warehouse stores and assemble-yourself furniture. But its food? Not so much. So, after launching its successful pop-up experience “It Starts With the Food” the year prior, the brand sought to further solidify IKEA as a player in the food space—but in its own IKEA way, with the IKEA Play...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Buchanan’s Engages Latinos with Musical Moments
Buchanan’s Scotch Whisky was in its second year of its Es Nuestro Momento (“It’s Our Time”) campaign and on the heels of a one-year partnership with Latin award-winning artist J Balvin when it decided to amp it up. To capitalize on the partnership’s success, further enhance the brand’s affiliation with Latin music and continue to...
The Macallan Leverages AR to Educate Young Consumers
Whisky making is an old-world process, but to educate tastemakers about the differences between its two Scotch whisky varieties, Sherry Oak 12 Year Old and the Double Cask 12 Year Old, The Macallan turned to a new-age technology: augmented reality. In a crisp, modern art gallery experience called Gallery 12 that traveled to five cities...