Generate trial Archives - Page 63 of 67 - Event Marketer
Hennessy Broadcasts Wild Rabbit Campaign on Twitter
Cognac is an old-school pleasure, but thanks to a suite of new-school social media strategies, it’s being introduced to a whole new set of future tastemakers. To give the launch of the new Limited Edition Futura Bottle a boost in social currency (with all the right people, of course), Hennessy turned to Twitter, broadcasting its...
Miller Captures the EDM Scene with RFID Wristbands
Miller Genuine Draft went to Panama to bring a taste of its brand to ValleBash, the electronic dance music festival held every year in the mountains for an exclusive, invite-only crew of Facebook influencers. For the brand, this was the ideal environment to leverage its EDM associations, while grabbing an opportunity to be associated with...
L’Oreal Plays with Color at Branded House Parties
L’Oréal leveraged peer influencers to systematically change the direction of an existing product to target young millennial women and make a product experience a fun and inviting social event. Leveraging social media with peer influence at branded house parties ultimately drove consumers to make in-store purchases. Watch as branded in-home events with a social overlay...
Symantec Uses Apps, Chips to Promote Mobile Security
Symantec last summer leveraged its partnership with the latest Superman movie by rolling out the “Man of Steel” truck tour. The tour’s Digital Metropolis experience, billed as the place where all devices are connected (which is convenient for users and digital criminals alike), traveled the country to fight against consumer apathy about mobile device security...