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Nintendo Takes Over Hollywood’s Kodak Theatre
It has been a big couple of years for the major players in video games. On the heels of Microsoft’s Xbox megalaunch a year before, Sony rolled out its highly anticipated PlayStation 3 in 2006. Which meant that when E3 came around, Nintendo needed to separate itself from those rivals for the introduction of its...
Evian Opens Pop-Up Detox Spas in New York, L.A.
Evian created quite a splash with month-long pop-up Detox Spas in New York City and Los Angeles as it built awareness for the health benefits of the product and reinforced its identity as a “spa in a bottle.” The spas also leveraged the excitement of New York Fashion Week and the Oscars as the consumer...
Meow Mix Pop-Up Features Cats in a Reality Show
Just when you thought every idea for a reality TV show and every concept for a pop-up shop had been used up, along comes an event marketing initiative that reminds us that—thankfully—there’s life left in both genres. The Meow Mix House was the world’s first reality show starring cats, and it was staged in a...
Cingular Wireless Hosts Bilingual Store Experiences
Consumers welcomed Cingular’s Hispanic Intensive Traffic (HIT) store rollout tour with “Si!” The company hit the road with two mobile marketing units covering 20 states over a 12-week period and executed 46 in-store events. Stores feature a bilingual sales staff and Spanish-language materials. An integrated promotional strategy included Mexican National Team (MNT)/World Cup soccer-themed offerings...