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LifeSize Lures in Booth Visitors with Cheese and Wine
The best way to introduce the LifeSize high-definition video conferencing product was to let people see it in action. The Get a Taste of High Definition campaign for the Interop Vegas trade show did that, with a twist. Show attendees were invited to the LifeSize booth for a wine and cheese tasting by sommeliers from...
Intel Unleashes Demos, Entertainment and Science at CES
Question: What do an Intel Core 2 Duo processor and a bulb of garlic have in common? Answer: More than you might think. One adds zest to dishes like pasta and bread. The other energizes your computer with speed and realistic detail. But while garlic has a taste and aroma often associated with great meals...
Vivendi Treats Gamers to a Spa-Style Oasis at E3
To promote its newest video and computer game titles, Vivendi Games needed to stand out from the crowd at the E3 Media and Business Summit 2007. And what better way to attract the press and retail reps than with a spa-style hospitality experience. A 2,100-square-foot hotel ballroom was transformed into a relaxing oasis for guests. The...
Nissan Activates a Cirque du Soleil Party Series
During its launch of the Infiniti EX 35, the brand kicked up the luxury factor a notch by leveraging its sponsorship of the Cirque du Soleil. Infiniti threw Salon Night parties in Montreal, Toronto and Vancouver, inviting up to 1,500 Nissan and Infiniti owners and/or prospective owners. To keep in line with the Cirque du Soleil...