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Avon Pampers Tour Visitors with an Expandable Spa
Beauty giant Avon went mobile in 2003 to promote a new contemporary image, attract new users, and drive traffic to its network of Avon representatives. Spevco’s (quadruple-expandable) spa on wheels was segmented into three zones. First came the Relaxation Zone boasting comfy sofas, soothing music, the latest beauty mags, and branded visuals. At the Talk...
SeaChange Drives a Cost-Effective Trade Show Tour
On-demand television provider SeaChange managed to squeeze every possible breath of energy out of its second mobile tour, effectively leveraging the truck at every darn customer touchpoint there is. The Digital Television Tour visited customers in the broadcast industry and made stops at industry events. The rig also served as a cost-effective way to increase...
HP Outfits a Tractor Trailer into a Mobile Demo Studio
Designed to show small- to medium-sized printing enterprise customers, graphic design agencies, and paper manufacturers exactly what HP’s Digital Publishing Solutions division could offer, the Impressions Road Show began in late 2002 and spent all of 2003 making visits, booking business, and funneling leads from events through the company’s CRM filter over to sales reps....
Lexus’ Ride-and-Drive Footprint Offers Upscale Activations
Taste of Lexus was completely revitalized for this year, becoming more than just an upscale ride-and-drive, but a destination in its own right. Modeled after retail destinations like Rodeo Drive and Fifth Avenue, the Lexus Promenade was the centerpiece. It comprised a 200-foot-by-50-foot esplanade surrounded by product salons, lifestyle activities and restaurants and embedded with...