Generate trial Archives - Page 36 of 67 - Event Marketer
GE Tech Solutions Center Provides Interactive Showcase
Stavanger is considered the capital of the oil industry in Norway and one of Europe’s main energy centers, so building the permanent GE Technology Solutions Center for the GE Oil & Gas experience there makes plenty of sense for the brand. It is located in a dedicated stand-alone three-story building adjacent to the brand’s main...
Kodak Concerts Make Black and White Film Cool Again
To herald the reintroduction of black and white film to a generation of consumers becoming very comfy in the Digital Age, Kodak inked a sponsorship of the House of Blues’ 10th anniversary celebration as an awareness platform. The idea was that black and white film was becoming fashionable again. The challenge was establishing a cool...
Xbox Reaches Gamers in a Shipping Container Vehicle
Microsoft set off across Canada for the month of November to win over gamers, hype the Xbox One console and prove its dominance over the PlayStation 4. The tour traveled to Montreal, Toronto and Vancouver in a converted shipping container-turned Xbox One Source vehicle that when dormant looked just like the console, but transformed into...
JLG Industries Builds an Outdoor Environment in Vegas
The JLG Industries’ exhibit encompassed 20,000-square-feet of space in the Gold Lot at the Las Vegas Convention Center, leaving room for an outdoor display of the brand’s new equipment—14 truck-mounted and self-propelled work platforms, booms and telehandlers. The exhibit’s two-story aluminum and glass modular structure had areas for education and interaction, meetings, food service, a...