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National Pork Board Tour Brings Home the Bacon
With the goal of increasing retail pork sales and educating mothers about the safety of the meat in the aftermath of H1N1, the National Pork Board took to the highways from April to October 2009, distributing coupons and samples from its 40-foot trailer at family festivals, barbecue battles, music festivals and “Taste Of” events in...
Lunchables Mobile Tour Keeps Youngsters’ Bellies Full
To drive sampling of its Lunchables product among six- to 12-year-old children and their moms, Kraft took to the highway last year with two Lunch Your Tummy Right mobile tours—one that hit large fairs and festivals and another that visited retail partners and small venues. In partnership with Camp Woodward, the biggest action sports, gymnastic,...
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...
Express Scripts Lab Serves as Tour Center and More
The Lab serves as a tour center, collaborative workplace and education center for pharmaceutical brand Express Scripts’ Specialty Pharmacy, Research and Analytics Group and its Decision Design team. The 12,500-square-foot space is full of content for guests, but the Solutions Gall ery is its heart. It is equipped with meeting spaces, mobile offices on tracks,...