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Olympus Serves Up Grand Slam Experiences at U.S. Open
Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series...
SC Johnson Taps into Women’s Fashion Sense
What better way to appeal to today’s image-conscious fashionista than by appealing to her sense of style—and smell. Like a high-end boutique, The Fragrance Gallery by Glade entertained and engaged this fashion-savvy woman in an elegant, sophisticated and simple way that encouraged her to interact with the fragrances. She got to hold them, smell them...
Electronic Arts Visits Malls to Connect with Families
For EA’s Xmas Experience Tour, the name of the game was sales. The strategy: a killer combination of multiple data collection points, instant purchase incentives, clever trial-to-conversion tactics and hands-on gaming experiences. In its sixth year, the tour sought to entice serious gamers (16- to 30-year-old males), as well as families and casual gamers. The...
Youngsters Connect with Hasbro at Nerf League Games
Even in the best of economic times, marketers struggle with whether or not to bear the full cost and responsibilities of a proprietary property. So when Nerf decided to launch its Nerf Dart Tag competition in 2009, the thought was, “Have these guys been hit too many times in the head with their spongy balls?”...